Many Niches

Jack of All Trades, Master of Some

Simple Tax Idea For Students And Businesses

February 4th, 2010 by Brandon Watson

I have long held that our current system of taxation is a bad one.  It’s oppressive, is changed too often, and encourages cheating.  Further, the more complicated the tax code, the more likely you are to have to spend more time, and in many cases money, sorting out what you do and don’t owe.  It’s onerous and I hate the current system.  I want to hack it.

With that out of the way, it was with some interest that I was reading this article about the multitude of tax programs which are being enacted to help students get out of debt post school.  When thinking about any program, I view it in the same lens as I would a product that I would take to market.  First is who is my customer, but second is how do they become aware of the product.  For the average person, staying on top of all of these government programs is challenging at best.  In times like these, I prefer to opt for simplicity.  With that, let me propose some assertions, and then a potential solution:

1) As a country, we should aspire to have a more educated work force

2) The cost of college, university, and graduate education is rising faster than the rate of inflation, making it more un-affordable with each passing year

3) With the current tax system, a higher paid, and more productive, work force should, ceteris paribus, generate more tax revenues

If we can all agree on those assertions, then I propose this simple tax plan:

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Broken Tablets

January 27th, 2010 by Brandon Watson

Apple released their iPad today and lead with this claim:clip_image001

There are more than enough bloggers looking to give their opinions on the topic, so I will avoid that morass.  I want to reserve final judgment until I play with it, but I did come away feeling like this scene from History of the World was more appropriate.

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Reality Distortion Explained

January 6th, 2010 by Brandon Watson

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The rumor mills and speculation are running at fever pitch.  I really should have predicted that 2010 would be the year of the tablet.  With bloggers falling all over themselves trying to get the scoop on the Apple table, it seems that the bloggers are trying to call a tablet from Microsoft to be announced tonight, though Mary Jo says “I don’t think so.”  With all that in mind, I was trying to figure out how to explain the world of tech in which we live.

Any unannounced, but speculated on, Apple product lives at the intersection of Impossible, Inspiring and In-Demand.  People may scoff at the notion of “in-demand” being applied to a table, but Bing tells me that there are 22.5 million results for Apple Tablet.

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2010 Personal Predictions

January 2nd, 2010 by Brandon Watson

In an effort to save a lot of pain and suffering for those people who don’t want to read an incredibly long blog post, I have a nice little summary table.  The predictions run the gamut of my personal and professional interests, so they may not be 100% interesting to all people.

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Crunchbase Data Mashed Into Microsoft Pivot

November 18th, 2009 by Brandon Watson

image About two weeks ago I had the good fortune to spend some time at an offsite where I met Gary Flake.  I remember reading the Wired Magazine cover piece on Gary a few years back, but didn’t didn’t have any idea who he was when I was introduced to him at the offsite.  As one of Microsoft’s Technical Fellows, he’s basically one of the 20 or so smartest engineers in the company.  Spending time with a guy like that is a treat, and this guy thinks about stuff that gets me excited.  Data and systems.

It’s a good thing Gary is so good at his job, because when he gave me the initial pitch for Pivot I thought it sounded about as interesting as a new sorting algorithm [NOTE: the downloads are restricted to token holders, so if you are interested in getting Pivot, hit me up on Twitter and I will get you one].  It wasn’t a great pitch.  Only after I saw the software in action, and lifting my jaw off the floor, did I run back over to Gary and offer to rewrite his 25 word pitch.  My motives were not all together altruistic.  I wanted access to the software, but more importantly I wanted access to the tools to create my own data sets.

The unofficial, not blessed by Microsoft, but how I would talk about Pivot is: a client application to explore user created data sets along multiple criteria in a rich, visual way.  In short, it’s Pivot Tables + Crack + WPF.  The demo datasets that Gary was showing were interesting, but nothing about the data was actionable.  It was informational, but not insight generating.  My brain jumped to dumping CRM data into Pivot…or a bug database…or a customer evidence set.  Things that were actionable, traditionally hard to search, and would benefit from a visual metaphor.  Then, like a ton of bricks, it hit me.  What about Crunchbase?

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Introducing Windows Server AppFabric

November 17th, 2009 by Brandon Watson

image About 1 year ago I was fortunate to be working on the launch of Windows Azure, Microsoft’s cloud computing platform.  With the start of our new fiscal year, I was asked to take over a team which was responsible for the technical marketing for our developer platform product management team.  It’s been quite a journey, and I have been able to expand the scope of the products on which I am working.

Today, we are announcing the availability of the beta bits for Windows Server AppFabric, our platform for deploying and managing servers in the enterprise.  The needs of the enterprise developer now require that they think about not just deploying on the servers that they own, but also to servers that are running in the cloud.  The AppFabric technology is also integrated with the Windows Azure platform, allowing for the easy transport of workloads between your servers on-premises and to the cloud.

The functionality around hosting and managing services is critical when deploying new projects.  The AppFabric platform makes it easy to get a handle on what is running, and how it’s performing.  Additional functionality, which I believe will get lost in the press coverage, is the distributed, high availability cache.  Like memcached, our cache enables better performance for data intensive apps.  The high availability bit is new and could prove to be a game changer.

If you are already developing services and applications using the .NET stack, you are ready to go.  Head on over to the site and get the beta bits.  If you want to chat more about AppFabric, feel free to reach out to me.

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Write.NET Code? There’s A Big Prize For That.

November 5th, 2009 by Brandon Watson

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Here in the developer platform product management team, we have kicked off a new campaign about the .NET Framework.  There are so many people doing so many amazing things with .NET, and we want to hear from you.  The site linked to above has stories from some of our customers doing some very unexpected things with the .NET Framework.

Those stories were submitted by our field, but now we’re asking you directly.  Are you a .NET developer?  Have you done something cool you want the world to know about?  Great, come share your story and get featured on the wall of fame.  Free traffic and visibility is never a bad thing.

For those of you willing to create a demo of your product using DemoMate from Impresys, you could win a car or a 12-day Galapagos Islands trip.  You heard me…Bob Barker says “come on down!”  We’re looking for interesting and unique solutions build on top of our stack.  Bonus points if you interop with non-MSFT technologies.  We have a distinguished panel of judges who will select the winner.

Last, if you are going to be at PDC, come to our party.  We’re working in conjunction with the great guys at .NET Rocks (who, incidentally, have a great dev focused podcast) to throw a party at 8pm in the Visual Studio/.NET Lounge Theater.  Free food, drinks, prizes…good times to be had by all.

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Find Me A Product Manager Get Free Windows7

November 4th, 2009 by Brandon Watson

In an effort to bolster the economy one job at a time, I have a position on my team that I need to fill.  We’re looking for smart, capable people who know how to get shit done, and have fun doing it.  You must have a passionate desire to make the lives of developers easier, and help get our products to market, and make them the best option for developers.  If you know anyone who might fit the bill, let me know.  If I hire someone you refer, I will personally get you a copy of Windows7 (when it ships of course).

Standard Job Title: Product Manager

Job Category: Marketing

Product: Developer Platforms

Division: Server & Tools Business

We are looking for a passionate technical product marketer to act as the unified voice of .NET for Microsoft. This person will help create and communicate a clear, concise and consistent value proposition for our developer community.

In this role you will:
•     Refine the .NET story by working with the various product marketing teams who have a stake in .NET, as well as DPE. This includes individual .NET technology teams such as WCF, WPF, WF, ASP.NET, ADO, WIF, Silverlight
•     Create scenarios and demos that reinforce the value of the platform and how the components work together to deliver amazing developer experiences. We are all about “Show don’t tell!”
•     Be the first responder to high priority field and customer issues regarding the .NET Framework. This involves working with CATM, DPE and EPG teams around the world.
•     Represent the unified marketing perspective on the .NET Framework leadership team, and ensure that the .NET brand is being used appropriately.
•     Work with AR, PR and web teams as a SME to ensure that the .NET story is communicated effectively to the broad audiences including press, influential bloggers, industry analysts and developers directly.

Requirements of the job:
•     We’re looking for someone with the right mix of program manager and product manager – technical skills and curiosity, plus deep customer empathy, with a little dash of go to market strategy mixed in
•     Deep passion for developers and be their strongest advocate within Microsoft.
•     Strong technical understanding of competitive marketplace including Java, RubyonRails, PHP/Zend, Python/Django, and other competitive development frameworks.
•     Ability to work effectively across many disparate teams, and drive consensus without conflict.
•     Either by yourself or through vendors, have an ability to create demos, sample code and technical artifacts that make our story come alive for developers.
•     Excellent oral communication skills, as you will frequently be the voice of .NET to public facing audiences, and customers.

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Rethinking Customer Support

November 3rd, 2009 by Brandon Watson

image This week I have been spending time at a corporate offsite.  It’s been a pretty amazing experience, and I have seen/learned a ton of things about which I cannot speak.  That’s a bummer, because I was blown away by some of the stuff I have seen, but it’s internal only for now.  However, should you want to see some of this stuff, you might want to consider being at our Professional Developers Conference in Los Angeles in a couple of weeks.

That said, one thing I can share is a story from a partner.  The presenter was awesome, and shared some interesting pivots on things that his company was doing with data.  It wasn’t data, but rather how they approached their customer support that really inspired me.  To make his point, he showed us a video of a storm chaser – the implicit statement was that for anyone who has ever been on a call with a Fortune100 customer when the service offering goes down, it was very much like being a storm chaser.  Just about the scariest thing you can do.  I would argue that it’s not the scariest environment imaginable, but that’s just me.

In order to think through how they were going to tackle customer support on a go-forward basis they decided that they would talk to the experts.  They arranged meetings with firefighters and emergency & disaster site workers.  They wanted to get into the heads of the very people who have to manage the crisis, calm the locals, and solve the problem.  How ingenious!

I don’t want to give away too much of what they shared, but I will share this tid-bit.  The best plan of action for learning how to handle support of irate, and expensive-to-lose customers?  Drill often.  Think about that for a minute.  How often do you drill your customer support team?  This reminds me of the movie Apollo 13, when Jack Swigert is getting a run in the simulator and blows it, and Lovell makes a joke along the lines of “if I had a nickel for every time I was killed in the simulator.”  The point here is that if you drill for it, you can solve the crisis when it arises with calm and focused effort.

What are you doing to train and audit your customer support?

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Visual Studio 2010 Beta 2 Install Fail In Boot Camp

October 28th, 2009 by Brandon Watson

I ran into an interesting bug this past wee when trying to install the beta 2 build of Visual Studio 2010.  I tried both the web bootstrap install and the full ISO download.  I also tried the Ultimate version as well as Professional.  Nothing seemed to be working.

It turns out that my machine configuration was the problem.  I am running a MacBook Pro for my personal dev machine, mostly so that I can dabble in multiple languages on multiple platforms.  I am using Boot Camp to run Windows 7.  My Windows partition is smaller than the Boot Camp partition.  In this case the .NET 4 Framework installer fails, and this is because it is trying to unpack to the largest fixed disk drive, and it doesn’t fail gracefully if that isn’t writeable.  The Microsoft Connect site has a post on this issue.

The workaround posted is to remove the drive letter from the OS X volume.  That works, but I wanted to offer up a different solution which may have longer term benefits for users who dual boot like myself.  I discovered MacDrive, and it’s a driver which allows Windows to write to an OS X volume.  Small download, and it has a free trial period.  Problem solved in about 1 minute.  You can uninstall the driver when you are done installing or upgrade.

According to the dev team, this bug has already been fixed, but it isn’t in the beta 2 build.

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