Many Niches

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Find Me A Product Manager Get Free Windows7

November 4th, 2009 by Brandon Watson

In an effort to bolster the economy one job at a time, I have a position on my team that I need to fill.  We’re looking for smart, capable people who know how to get shit done, and have fun doing it.  You must have a passionate desire to make the lives of developers easier, and help get our products to market, and make them the best option for developers.  If you know anyone who might fit the bill, let me know.  If I hire someone you refer, I will personally get you a copy of Windows7 (when it ships of course).

Standard Job Title: Product Manager

Job Category: Marketing

Product: Developer Platforms

Division: Server & Tools Business

We are looking for a passionate technical product marketer to act as the unified voice of .NET for Microsoft. This person will help create and communicate a clear, concise and consistent value proposition for our developer community.

In this role you will:
•     Refine the .NET story by working with the various product marketing teams who have a stake in .NET, as well as DPE. This includes individual .NET technology teams such as WCF, WPF, WF, ASP.NET, ADO, WIF, Silverlight
•     Create scenarios and demos that reinforce the value of the platform and how the components work together to deliver amazing developer experiences. We are all about “Show don’t tell!”
•     Be the first responder to high priority field and customer issues regarding the .NET Framework. This involves working with CATM, DPE and EPG teams around the world.
•     Represent the unified marketing perspective on the .NET Framework leadership team, and ensure that the .NET brand is being used appropriately.
•     Work with AR, PR and web teams as a SME to ensure that the .NET story is communicated effectively to the broad audiences including press, influential bloggers, industry analysts and developers directly.

Requirements of the job:
•     We’re looking for someone with the right mix of program manager and product manager – technical skills and curiosity, plus deep customer empathy, with a little dash of go to market strategy mixed in
•     Deep passion for developers and be their strongest advocate within Microsoft.
•     Strong technical understanding of competitive marketplace including Java, RubyonRails, PHP/Zend, Python/Django, and other competitive development frameworks.
•     Ability to work effectively across many disparate teams, and drive consensus without conflict.
•     Either by yourself or through vendors, have an ability to create demos, sample code and technical artifacts that make our story come alive for developers.
•     Excellent oral communication skills, as you will frequently be the voice of .NET to public facing audiences, and customers.

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I’m A PC

September 18th, 2008 by Brandon Watson

That’s right, I’m a PC.

I wear no suit. I build amazing products. I enable software developers to realize their deams. I’m a PC.

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Frail Pricing

July 11th, 2008 by Brandon Watson

I’ve been thinking about business models quite a bit lately.  Mostly because of the work I am doing on cloud services.  In fact, many of the conversations I have been having at our Worldwide Partner Conference over the last few days have specifically focused on cloud compute business models.  I am going to put this out there, and let the VCs be damned.  There’s a reason that “free” and “fail” both start with “f” and have four letters.  “Free” is my new four letter word.  A business model that is based on free is frail and bound to fail.

At some point, the tyranny of the free has to go away.  Mashable had a similar article just the other day.  37Signals hammers on this point constantly.  It’s real simple, as far as I am concerned.  Make something, sell it, make more, and then sell more.  It’s a nice virtuous cycle.  I have lost count of the number of partners with whom I have met this week who have multiple millions of dollars in revenue attached to coding (ISVs or custom application development).  Selling ads against your app requires scale.  Scale comes to a very small number of apps.  There’s a ton of software left to be written that will never be used by enough people to be ad supported.

I want to offer the following: The free movement is completely wrong minded.  I speak from personal experience on this one.  The company I just sold has software+services that are completely free.  In just 14 months, we signed up 150K users, but the app didn’t have an engagement model that supported high numbers of page views.  We listened to one very loud board member who insisted that we be free and never charged for the product.  In the end, we sold the company (for a good result), but we were on fumes.  Developers need to be paid, and they don’t accept page views.  Had we started charging from the outset, I suspect we would not have sold so soon.

In the next few weeks, I plan to have some posts on the business models that are out there and what probably makes sense around cloud compute, but we, as an industry, have to refocus on solving real problems, and charging money for those things.  The penny-gap is getting harder and harder to cross with so much downward pressure on pricing from people who are willing to give stuff away for free.

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Attention to Detail

July 10th, 2008 by Brandon Watson

Sometimes, it’s the little things that matter.  During all of the sessions here, any pre-made video has close captioning.  During the major keynotes, they had real time close captioning.  Looking around, I can see international partners using headsets to get real time translation.  I have seen real time sign language once or twice at a keynote for other conferences, but certainly nothing of this scale.

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Regularly Scheduled Programming

July 8th, 2008 by Brandon Watson

First things first.  I have been silent on the wire as things have settled down a bit.  The wife and I finished up the vacation and needed to figure a few things out.  First, where were we going to live?  We looked at a few places, but ultimately we decided to return to the city where we met.  In April we found a place in Redmond, WA, and are settling back into the Pacific NW.

Second, what was I going to do for work.  Having been in startup land for so long, I wanted to remove myself from the constant fire drill of day to day startup life.  This decision was made a little bit easier from the fairly strong recruiting tactics used by my old boss who heard I might be returning to the PacNW.

As of May 12, I have joined the Cloud Services team at Microsoft, working on Ecosystem development.  This is going to be one of the most challenging roles I have had in my professional career.  Microsoft is definitely late to the maket when compared to Google, Amazon and even Salesforce.  True as this may be, I am very excited about the development effort happening on our cloud services, and what it will mean for our partners.

Speaking of partners, I am at my very first Worldwide Partner Conference.  It’s pretty overwhelming, but there are a few things that have jumped out at me in just the few short hours I have been here:

1) We have a ton of partners.  I guess I always knew this, but sitting inside of the Houston Toyota Center, and seeing it packed with people is amazing.  And we’re not here to watch the Rockets stink up the joint.  The entire lower level and floor are completely packed.  Partners from all over the world.

2) Microsoft’s ecosystem is very strong.  I learned a new factoid today.  For every $1 in sales of Microsoft products, there are $7 more of sales/services tied to a Microsoft partner, and 96% of all revenues at Microsoft comes through a partner.  Those numbers simply blew me away, and we really need to do a better job of telling that story.  Our ecosystem is probably our must unheralded weapon in our toolbox.

3) Silent majority versus the tyranny of the minority – it’s interesting to see so many people who have positive things to say about Microsoft.  If you spend too much time in the echo chamber of Silicon Valley, you are indoctrinated with the incontrevertible fact that Microsoft products suck.  I have never believed this, but certainly over the last few years, having lived in the LAMP stack, it was pretty deafening.  However, talking with these partners, about their businesses and about their customers, it’s astonishing to me to hear so many positive stories.  You can tell a lot about what matters to people when the economy is tight, and I was expecting to hear a lot of bitching about Microsoft products.  I am happy to say that was not the case.  There’s a very vocal group of haters out there, and the new blog / twitter communication channels makes it very easy to hear them.

4) I have a lot of work to do to get immersed in the pro-MSFT blog community.  Most of the A-list bloggers are very pro-LAMP.  I need to find the strong voices in the Windows camp.  In fact, it’s my job to become one of the A-listers.  Microsoft has done a great job of using social aspects of the web to connect with customers and users, and I look forward to continuing on that in my new role.

5) Billion Dollar Baby – here’s a pop quiz: can you name all of the billion dollar businesses within Microsoft?  I’ll bet that you will be surprised to hear that there are more than 2.  In fact, there are more than 6.  The number is under 10, but stop and think about that for a minute.  A billion dollars.  That’s a lot of opportnuity for Microsoft and people who work there, but also for partners who build their businesses on top of our software.

So that’s it.  Lot’s going on, and not a ton of time for updates until now.  It’s time to get serious about the blogging again.

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