Apple – You Don’t Need To Lie To Sell Products

Apple, I used to love you.  I love my Macbook.  I am on record as saying that the iPod Touch is the finest piece of technology that I have ever owned.  It has changed my life.  You make great products.  Why do you have to lie to me and the rest of the population?  I used to think the smarmy ads were a novelty, but now they just annoy me.  You used to be creative, and now you are just an outright liar.

Look, if you really have to resort to such tactics to sell your product, you may have to rethink your offering.  When netbooks roared into the scene, you mocked and dismissed them.  That’s fine.  Retain your superior price point and premium products.  However, don’t effing lie.KernelPanic  Your Macbooks have small screens too.  Your memory prices are insane.  Stop lying.

Most importantly, your computers crash.  It doesn’t have as widely a known name like blue screen of death, but it’s just the same.  Any Mac owner has seen the kernel panic screen.  This screen comes without any warning, and you are completely hosed.  Further, it comes at unpredictable times.  Stop lying about your reliability.  I haven’t seen a blue screen of death in a very long time.  Not once in the year I was running Vista, and not once since I have started running Windows 7.  I regularly see kernel panics on my personal Macbooks.  And stop with the “no viruses’” thing.  That’s like bankrupt bank claiming that they are awesome because they never got robbed by Jesse James.  Unfortunately, he went where the money was.  So you must be making the claim that no one uses your computers (thus making them an unappealing target for viruses).  Well done.

Word of advice to Apple.  Please get back to showing me why your products are awesome.  You iPhone ads are great for specifically that purpose.  These “I’m a Mac” ads are completely disingenuous and it’s time to move on.

  • Totally agree. Nevertheless, I hope these ads never end because I enjoy watching John Hodgman do his thing. I know I can see him on John Stewart, also, but in these ads he gets delivered to my screen no matter what I happen to be watching. It’s a bit like the anti-smoking ads that make you want to take up smoking because they are so annoying. These ads, and the very likable John Hodgman in particular, make me proud to be a PC owner.

    — James

  • Brandon Watson

    Hodgman is hillarious. Imagine an ad where Mac does some very cool thing with a digital camera and can easy snap, save, create a book, and print, but then Hodgman has to call in a team of experts to do it. There’s ways for Apple to continue to use the characters, but push the value and ease of use, versus things which probably matter even less to consumer, much less things which could easily be seen as lies.

  • As a self-professed geek I resent the 2 geek stereotypes offered by the Mac commercials. Yes, there are stuffy, overweight PC geeks just as there are smarmy, metro Mac geeks.

    But the ads ignore other important geek archtypes, such as the overconfident male jock geek. He’s the type that spikes his mouse on the floor and does a touchdown dance when he scores an important milestone. Quirky in his own brilliant yet meat-headed ways, the “digital athlete” defies the common geek stereotypes we see in the Mac ads.

    Here’s a clip of this type of geek in action.

  • Harry

    I’m sure that a Mac fan would find a way to tell you that this article is unfair. That’s what Mac people do. At least Windows people KNOW that they are using crummy software. Mac people deny it.

    Good job for calling them out on this.

  • Brandon Watson

    It’s funny…in a forum on one corner of the interwebs, I am catching all kinds of crap for being a MSFT fan boy. I’m not sure how they reach that conclusion. I love my iPod touch. It goes with me everywhere. I tolerate my Lenovo S10, but secretly wish for a Macbook Air (though I spied a Vodoo laptop this past week and it was **nice**). Oh well, I can’t make everyone happy.