Comments on: Apple – You Don’t Need To Lie To Sell Products

By: Brandon Watson

Brandon Watson — Thu, 14 May 2009 07:16:07 +0000

It’s funny…in a forum on one corner of the interwebs, I am catching all kinds of crap for being a MSFT fan boy. I’m not sure how they reach that conclusion. I love my iPod touch. It goes with me everywhere. I tolerate my Lenovo S10, but secretly wish for a Macbook Air (though I spied a Vodoo laptop this past week and it was **nice**). Oh well, I can’t make everyone happy.

By: Harry

Harry — Wed, 13 May 2009 22:46:21 +0000

I’m sure that a Mac fan would find a way to tell you that this article is unfair. That’s what Mac people do. At least Windows people KNOW that they are using crummy software. Mac people deny it.

Good job for calling them out on this.

By: Dave

Dave — Wed, 13 May 2009 22:15:34 +0000

As a self-professed geek I resent the 2 geek stereotypes offered by the Mac commercials. Yes, there are stuffy, overweight PC geeks just as there are smarmy, metro Mac geeks.

But the ads ignore other important geek archtypes, such as the overconfident male jock geek. He’s the type that spikes his mouse on the floor and does a touchdown dance when he scores an important milestone. Quirky in his own brilliant yet meat-headed ways, the “digital athlete” defies the common geek stereotypes we see in the Mac ads.

Here’s a clip of this type of geek in action.
http://www.youtube.com/watch?v=RgNyoxpENXc

By: Brandon Watson

Brandon Watson — Wed, 13 May 2009 20:52:01 +0000

Hodgman is hillarious. Imagine an ad where Mac does some very cool thing with a digital camera and can easy snap, save, create a book, and print, but then Hodgman has to call in a team of experts to do it. There’s ways for Apple to continue to use the characters, but push the value and ease of use, versus things which probably matter even less to consumer, much less things which could easily be seen as lies.

By: James Ashley

James Ashley — Wed, 13 May 2009 20:35:36 +0000

Totally agree. Nevertheless, I hope these ads never end because I enjoy watching John Hodgman do his thing. I know I can see him on John Stewart, also, but in these ads he gets delivered to my screen no matter what I happen to be watching. It’s a bit like the anti-smoking ads that make you want to take up smoking because they are so annoying. These ads, and the very likable John Hodgman in particular, make me proud to be a PC owner.

– James