I was watching Colbert the other night, and caught the very tail end of an interview with author Annie Leonard.  She was promoting her new book, “The Story of Stuff.”  I didn’t catch enough of the interview to know if I wanted to buy it, but did catch enough to grab my Kindle to order up a sample chapter.

The subtitle of the book is: How Our Obsession with Stuff Is Trashing the Planet, Our Communities, and Our Health-and a Vision for Change.  Let’s stop and think about that one for a second.  The author is railing against how the obsession with consuming, ostensibly, atoms is ruining the planet.  OK, I get that.

Imagine my surprise when I could only purchase her book in atom form.  Not available on the Kindle.  Wha?  Look, I get that not everyone has a Kindle, and that reading devices aren’t quite mainstream, but doesn’t this hypocrisy sort of negate her whole message?  Dave Ramsey rails against the use of debt for anything.  He’s a man who stands by his principles.  You cannot use a credit card to purchase wares from his site.

What principles is Ms. Leonard standing by when her book is not available at ship date in any form other than atoms?  The lesson here for entrepreneurs is pretty clear.  Know what you stand for, and why, and stick to it, lest you ruin your credibility.  This is an epic fail.

About 3 weeks ago, I wrote this article about the Kindle, and mentioned how I thought that for various reasons attached to the Kindle, I was actually going to be reading more.

Shortly thereafter, I got a ping on Facebook from someone I didn’t know.  His name is Brad Stone, and he identified himself as a journalist and he had some questions about my blog post.  I rang him up, and we spoke for a while.  In today’s NY Times is the article he was writing.

The point in sharing this is (aside for a shameless plug, and an attempt to get people to say “awwwwww” about my daughter) to underscore how very important social media is becoming, and how it has the ability to make things happen, quickly.  I am sure that social networks are allowing journalists to identify source material in a much more efficient way than ever before.  However, more interestingly, is the how quickly the turnaround happened from when I wrote the post to when Brad contacted me.