We’ve made no secret of the fact that we believe we have a great platform for developers. The canvas we have delivered is enabling amazing creativity to flourish. Some developers, however, have taken a wait and see approach to developing for Windows Phone. For those who have taken the plunge, some developers are making more money on Windows Phone 7 than Android, even though we have less handsets in market.
Yes, this is a data point of one, but it’s a public data point about which we can talk. There are many more stories like this on the horizon, but this is the first one that is verified by a third party.
Fruit Ninja has made 7x more money on Windows Phone 7 than Android.
That is the claim of the article. Why is this? There are many potential reasons, and I don’t want to venture into what could quickly devolve into a discussion based on opinions. What we can say is that the data shows that the Windows Phone Marketplace works for developers. It shows that customers of Windows Phone are spending money to buy apps. It shows that that Windows Phone has great potential.
UPDATE (03/09/11 11:20A): The Xylogic data is what it is. I won’t vouch for it, so short of taking this post down, I can only say that I cannot verify their Android data. Is it a fair assumption that any overstatement/understatement they make for Windows Phone is same for Android? Maybe. I am not going to surface Fruit Ninja numbers as that’s not my place. Unless Xylogic made a mistake in our favor (overstating $$ on Windows Phone) and against Android (understating $$ on Android), the ratio will hold.
Besides, and here’s the point that everyone seems to be missing – we have sold way fewer phones and Android. Way. Even if we were at parity on revenues, which platform is more appealing? Don’t let the source of the data get in the way of the undeniable fact: the dynamics and structure of the marketplace on Android creates a challenge for developers to make money. When Angry Birds can’t make money with per unit sales, that’s a sign. [END UPDATE]
We are still learning, and will continue to share what we learn with our developer community about what apps are working, how to market their apps, get noticed, etc. However, the fact remains that for this developer, Windows Phone 7 has been well worth their time.
The smart money is to bet on the train that is leaving the station, not the one that’s gone. Again, public data point of one, but this train is picking up steam. As CNet noted, our mobile fortunes are tied to app developers. Getting developers info like this is incredibly important to demonstrating that Windows Phone is a viable, credible, profitable platform for developers. We will turn ourselves inside out to get developers whatever they need to be successful.
Still on the fence? If you are an Android developer, and looking for a switch, reach out to us. For developers committed to building on Windows Phone, we will take care of you. Every developer matters.